Living inside the Brand Newsletters


Recession, what recession?

May 5, 2012

We’ve good news and not so good.  the good news is that our business is doing very well.  In fact, so well that with all our energies directed at providing our clients with the best service possible we haven’t enough time left over to provide the quality Newsletter you expect to receive.  So, reluctantly, we’ve…


Shwop a good idea, SPACED, Omnishambles

April 30, 2012

As Shakespeare’s Hamlet said, “There is a tide in the affairs of man.” This week we take a look at how Brands can be built or destroyed by tides in the the affairs of man! We’re off Shwopping with Joanna Lumley before getting SPACED with some multinationals. Then, we’re back home sharing some Omnishambles with…


McBaguette, 100 Days & Counting, Tree Hero

April 22, 2012

There’s an international flavour to our stories this week. France is our host for a new culinary treat in McBaguette. We dash back across the Channel to be organised, or not, by LOCOG in 100 Days and Counting. Our final port of call is India where a stroppy teenager of 30 years ago becomes our…


Bling vs Bland, Genius, Korean Egg

April 14, 2012

Hope you had a good break over Easter. I took a few days in France and in Bling vs Bland share some ideas about their Presidential election. Then we pop over to 16th century Italy to understand what makes a Genius Brand. Our final destination this week is Asia in Korean Egg. Read the full…


Hero to Zero, Pasty Panic, Loose Talk

April 5, 2012

This edition of Brand Thoughts ponders if this last week is the moment when the UK Coalition Government just lost the next election. In Hero to Zero we look a high-flying trip to Washington that was soon overshadowed by Pasty Panic in the UK’s annual Budget. The Brand crisis is topped off in Loose Talk….


Scorcher, No Sex in China, Be an Olympic Star

March 26, 2012

This weekend’s hot weather in the UK starts us looking at what drives a Brand forward in Scorcher. Then it’s a quick trip to Asia to think about No Sex in China and finally we’re back in London where you, too, can Be an Olympic Star. For the complete edition…  


Hotel Alcatraz, Tesco Bombs, Branson on Branson

March 21, 2012

The pick of this week’s stories with a Brand angle starts with a new place to stay, well sort of, it’s Hotel Alcatraz. Then it’s a trip down the carnage which appears to be on the UK’s High St as Tesco Bombs. Finally, we’re off to learn a billionaire’s secrets in Branson on Branson. For…


The Real Thing, Washing Day, 71 Years Young

March 11, 2012

Had a real challenge this week, just so many good stories. Here’s the pick of them – we’re off to California in The Real Thing, where cola manufacturers are fizzing. We stay in the US as Proctor & Gamble revolutionise Washday. We finish with a 71 Years Young, a story that starts with this year’s…


Aussie Rules, Meltdown, Spitting Images

March 5, 2012

This week we’re full of variety. In Aussie Rules, we take a look at another interesting Branding week for Rupert Murdoch (we just can’t keep him down!) before we see if anything can save nuclear energy from Brand oblivion in Meltdown. And then we pop over to Moscow, where a Russian presidential candidate takes a severe…


Rising Sun, The Otter Side, Oh! La La

February 26, 2012

In this week’s Brand Thoughts we cast a critical eye in Rising Sun at the new tabloid newspaper which launched in the UK this weekend. Then we’re off to discover that a civil engineer in Hereford is more than just bulldozers and concrete in The Otter Side. Our final destination is France where change is…


Braveheart, Fighting Rupe, Bit Sniffy

February 20, 2012

We’re mixing politics and the movies for our first story Braveheart and ending up hugging in Paris. In Fighting Rupe we take a look at why there’s going to be a Sun on Sunday – clever isn’t it to have a day of the week named after your newspaper! And then we couldn’t let Valentine’s…


Nudge Nudge, Run-Up, Mini Freeze

February 12, 2012

The UK Government’s new love affair with psychology starts our Brand Thoughts this week in Nudge Nudge. Then we’re off to New York and an exhausting Run-Up the Empire State Building before returning to Germany, in the grip of Siberian temperatures, and an advertising disaster in Mini Freeze.  Read the full edition…


Billion € Home, Klingons Lose White House, Ruinair

January 28, 2012

An international feel to Brand Thoughts this week, starting in Ireland and a very special way of using Euros in Billion € Home. We’re blasting over to the US keeping tabs on the Presidential race in Klingons Lose White House. Finally we’re taking a flight on Ruinair, and thinking ourselves lucky we’ve been allowed on…


Here Kitty, Shot in Paw, Guff Words

January 22, 2012

Last week we finished with a cat story, this week we start with one, Here Kitty – about Brand and innovation. Last week’s story about Churchill Insurance won’t go away and this week they’ve got Shot in the Paw. And a great one to end with – here are some Guff Words you would never want…


U-Turn Balls, Bannock-Brand, Bus-Cat

January 15, 2012

January’s proving excellent for stories illustrating Brands in action – both good and bad! This week, we’re staying close to home as all our stories are from the UK. An often used warning is that we “hold the seeds of our own destruction” and in U-Turn Balls we see a politician self-destructing his Brand. By…


Buffalo Bikes, Swiss Funk 2, Poor Homework

January 7, 2012

The New Year’s off to a flying start with three great stories as seen through my Brand Spectacles. We’re off to Africa to investigate product innovation in Buffalo Bikes. The journey continues in accident prone Switzerland with Swiss Funk 2 and finally fun and games in US presidential race caught my eye in Poor Homework. Read…


Flash Mobs, Corsets & Cravats, Souped Up

December 17, 2011

I promised you a lighthearted Brand Thoughts this week, so we’ll start with the a story that links Morris Dancing with next year’s Olympics in Flash Mobs. Next we go north in the UK to look at TV costume drama Downton Abbey in Corsets & Cravats. We stay in the north to discover the world’s…


Click, Whirr, Vertu Rewarded, Election Mania

December 10, 2011

This week, we’re over in Brussels for our first item Click, Whirr! thinking about influence, or rather loss of it, in the wake of the EU summit. Then we take a bit of light relief thinking about luxury phones, cars and food in Vertu Rewarded. Finally we’re in the US and Russia taking a look…


Incredible Edible, Funny Bunny, We’re Not Fools

December 4, 2011

This week’s first item takes me back to my roots in the north of England where a former mill town demonstrates the power of catching a trend in Incredible Edible. Then we fly off to Finland where Funny Bunny‘s identity crisis gets me thinking about the power Brand Personalities. Our final stop is back at…


Vive la Différence, Jeers Vladimir, Re-Stained

November 26, 2011

Once again, this week’s news is full of Brand related issues. I was tempted to feature the Euro-crisis, but I’ve spared you that. Instead, we rejoice in M&S’s return to Paris in Vive la Différence before traveling to a Russian boxing ring for an unexpected result in Jeers Vladimir. Our last port of call is…