Living inside the Brand Newsletters
Braveheart, Fighting Rupe, Bit Sniffy
February 20, 2012
We’re mixing politics and the movies for our first story Braveheart and ending up hugging in Paris. In Fighting Rupe we take a look at why there’s going to be a Sun on Sunday – clever isn’t it to have a day of the week named after your newspaper! And then we couldn’t let Valentine’s…
Nudge Nudge, Run-Up, Mini Freeze
February 12, 2012
The UK Government’s new love affair with psychology starts our Brand Thoughts this week in Nudge Nudge. Then we’re off to New York and an exhausting Run-Up the Empire State Building before returning to Germany, in the grip of Siberian temperatures, and an advertising disaster in Mini Freeze. Read the full edition…
Billion € Home, Klingons Lose White House, Ruinair
January 28, 2012
An international feel to Brand Thoughts this week, starting in Ireland and a very special way of using Euros in Billion € Home. We’re blasting over to the US keeping tabs on the Presidential race in Klingons Lose White House. Finally we’re taking a flight on Ruinair, and thinking ourselves lucky we’ve been allowed on…
Here Kitty, Shot in Paw, Guff Words
January 22, 2012
Last week we finished with a cat story, this week we start with one, Here Kitty – about Brand and innovation. Last week’s story about Churchill Insurance won’t go away and this week they’ve got Shot in the Paw. And a great one to end with – here are some Guff Words you would never want…
U-Turn Balls, Bannock-Brand, Bus-Cat
January 15, 2012
January’s proving excellent for stories illustrating Brands in action – both good and bad! This week, we’re staying close to home as all our stories are from the UK. An often used warning is that we “hold the seeds of our own destruction” and in U-Turn Balls we see a politician self-destructing his Brand. By…
Buffalo Bikes, Swiss Funk 2, Poor Homework
January 7, 2012
The New Year’s off to a flying start with three great stories as seen through my Brand Spectacles. We’re off to Africa to investigate product innovation in Buffalo Bikes. The journey continues in accident prone Switzerland with Swiss Funk 2 and finally fun and games in US presidential race caught my eye in Poor Homework. Read…
Flash Mobs, Corsets & Cravats, Souped Up
December 17, 2011
I promised you a lighthearted Brand Thoughts this week, so we’ll start with the a story that links Morris Dancing with next year’s Olympics in Flash Mobs. Next we go north in the UK to look at TV costume drama Downton Abbey in Corsets & Cravats. We stay in the north to discover the world’s…
Click, Whirr, Vertu Rewarded, Election Mania
December 10, 2011
This week, we’re over in Brussels for our first item Click, Whirr! thinking about influence, or rather loss of it, in the wake of the EU summit. Then we take a bit of light relief thinking about luxury phones, cars and food in Vertu Rewarded. Finally we’re in the US and Russia taking a look…
Incredible Edible, Funny Bunny, We’re Not Fools
December 4, 2011
This week’s first item takes me back to my roots in the north of England where a former mill town demonstrates the power of catching a trend in Incredible Edible. Then we fly off to Finland where Funny Bunny‘s identity crisis gets me thinking about the power Brand Personalities. Our final stop is back at…
Vive la Différence, Jeers Vladimir, Re-Stained
November 26, 2011
Once again, this week’s news is full of Brand related issues. I was tempted to feature the Euro-crisis, but I’ve spared you that. Instead, we rejoice in M&S’s return to Paris in Vive la Différence before traveling to a Russian boxing ring for an unexpected result in Jeers Vladimir. Our last port of call is…
Bunga Bunga, Shard Part, Missing Now Found
November 19, 2011
So many Brand stories in the news this week it’s been hard choosing between them. But here goes. In Bunga Bunga we find out how important it is to seize the day and discover that Silvio Berlusconi lives on in West London. We stay in London for Shard Part and reflect on the importance of…
Rome’s Old Goat, Brand Kenya, Toilet Bike
November 13, 2011
We’re very international for this week’s Brand Thoughts. We’re in Italy first thinking about Rome’s Old Goat and the Brand lessons for politicians to heed, then we zoom across to Africa investigating the good and not so good of Brand Kenya. Then it’s over to Japan for a ride on a Toilet Bike and how…
Grand Theft, Beaver vs Polar bear, Plug Me In
November 5, 2011
Welcome to this week’s Brand Thoughts. There’s lots to get our teeth into. Brand credibility gets tested in Grand Theft, whilst in Beaver vs Polar Bear we take a look at the importance of symbols in supporting Brands. Finally, we examine how the an attacker’s innovation can destroy a market leader in Plug Me In….
Barbie Marries Bob, Tax Take, Police Live
October 30, 2011
We’re offering congratulations to a couple of much loved characters on the occasion of their marriage, or at least living together under the same roof, in Barbie Marries Bob. In Tax Take, we find that Greece and Goldman Sachs might together diminish our trust in authority. Our last item Police Live looks at a new…
Apps-pology, Divorce with Dessert, Swiss Ice Cream
October 23, 2011
A train journey this week started me thinking about the power of news reports over advertising in Apps-pology. And a walk down the high street brought us face -to-face with major changes in the legal market that mean there’ll be plenty of new Brands out there in Divorce with Dessert. Our final item mourns the…
Keep the Lion, Brand Essence, Black Fox Down
October 16, 2011
What a week. Plenty of Brand issues to think about. And we’re off to Belgium first to think about the importance of symbols in Keep the Lion. Then we go to Italy to see what Brand Essence is all about in Sell Out. Finally in Black Fox Down we look at two cases where Brand…
Dog Days, Not To Be, Freedom Car
October 9, 2011
There have been lots of Brand-related stories this week and we’ve had a hard time selecting these three. We visit Athens in Dog Days for an unusual story about an animal with a Personal Brand (okay, okay – I mean Canine Brand!) then we travel back to London’s Globe Theatre for our second item about…
Now Stelios is Fast, Magic Clothes, Bopping Surgeons
October 2, 2011
Our first items looks at how Easyjet founder Stelios Haji-Ioannou has his hands full in Now Stelios is Fast. Then there’s news of a potential world changing invention in Magic Clothes. Our final piece, Bopping Surgeons, sets alarm bells ringing when you’re under the knife! Read the complete edition…
Electronauts Arise, Angry Birds, Vertigo
September 24, 2011
A new BMW promo campaign launched and caught our eye in Electronauts Arise. In Angry Birds we examine the power of co-branding with another company and finally in Vertigo we take a look at the relaunch of Blackpool Tower. Read the complete edition…
Poles Apart, Swiss Cheese, I Robot
September 16, 2011
Ex Communist era kayakers, Emmental cheese and Swiss banking plus a great promo campaign by Panasonic are this week’s features.
