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Introduction to Brand Power

Wherever you look, it’s a branded world. It’s no coincidence that the world’s most successful companies also manage themselves as Brands.  They take every aspect of their business and ‘wrap them around’ the customer – from suppliers to sales, premises to products, prospects to customers.

Trust is built and the customer wants more and wants it more often – this is a classic ‘virtuous circle’.

What they’ve done is built Associations, Emotions and Memories into “Brand Power”.  And I want to share that Power with you.

How you can share Brand Power

Use this Step 1 of our Living Inside the Brand® process to brief yourself on the idea of building Brand Power – how others go about building Associations, Emotions and Memories to create wants to be satisfied.

  • Brand Thoughts Newsletter –  a weekly light-hearted view on topical news, looking at them through “brand spectacles”
  • Seen on the Road Blog – stories of great Brand delivery here, and some catastrophes too as I go about my daily life
  • Video & Audio – join me for chats and presentations
  • Follow Me – we’re out on the forward edge of Brand Management – Tweeting at what’s around the corner.